One year on, and I've been busy in 2008, selling in my services and working with digital businesses of all sorts and sizes. I have not blogged much, but intend to remedy this for now on. As I write, the double wammy of the credit crunch and the forecasted recession are concerning, but the digital/online sector is still young, and there is plenty of work to do. Look at the Search sector, just 12 years old, with one dominant company, the mighty Google.
It's a great time right now for Marketeers to reach consumers at competitive prices. With consumers tightening their belts and spending less, they will be spending more time on digital activities at home. It will be interesting to see which Marketeers have learnt from previous downturns, and who goes for it this time.
Now is also the time to invest to compete in the converging and competitive digital world we are in. Recession or otherwise, growing market share of online revenues is key. Online ad revenues are forecasted to overtaike the TV market in 2009 in the UK, and all web publishers will want and need to keep up in this sector.
I did run the 2008 Herts 10K for the third year running on 13th October, but I did'nt make a major bid for sponsorshp this year. Watch out for 2009.
1st October 2007 marked the start of an exciting new era, with the launch of Lucamedia.com as the website, communication and marketing device for Luca Media Limited. As the digital and online world moves inexorably towards the provision of a richer multi-media experience, I have incorporated video and the blog communication tools on this site – which reflected the current development stage of online businesses in Autumn 2007. If you have not yet explored my site, I encourage you to do so, and to get in touch either by using this blog, email, or telephone. Don’t be shy, it would be helpful to see your name, organisation and title in your blog entry.
I can’t wait to hear from you.
Many thanks, Bernadette O’Reilly

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