Introduction

Whilst researching the market for Lucamedia, the CTO of a worldwide media owner, and the Global SVP revenue of another Internet business advised me that consultants who really understand how online business work are “rare”.

I’m qualified by 20 years experience in pre and post digital commercial television and Internet/Search businesses, and together with others, I want to help you with your online or digital commercial development issues, whether you are a media owner or media sales organisation across single or multiple media platforms, an Advertiser, Agencies of all kinds, or an Internet business of all kinds..

The differentiator for Lucamedia is real, practical hands on experience in commercial development of online and digital media businesses. Having been under the bonnet/hood (depending on which side of the Atlantic you are on) examining business issues regarding people, revenue, processes, partners, customers and business development in digital TV and the Internet, Lucamedia already understands the operational complexity for start-ups, survivors and brand leaders. We’ve already felt your pain, so can help you gain from this. Our focus will be on assisting with performance improvement concerns, or gaining greater clarity on the commercial development opportunities for you across digital platforms, to increase revenue and market share, with improved performance and morale as well.

Looking forward and wanting to stay on the commercial development edge Lucamedia aims to be a specialist in video online. With a background in both TV and the Internet, video online development is a natural space for Lucamedia. I’ve been closely monitoring global developments in this sector since it emerged in 2005 across content, distribution, and commercial technology suppliers, ad networks and syndication worldwide.

Take a look at the tabs on the site for more specific information on where Lucamedia can help you, but don’t be limited to this, as new things are happening all the time, and new people are joining Lucamedia both as clients and consultants.

Please jot down some appropriate feedback on my blog to join my international digital management community, with your name, business title & organisation or email me to find out how I can help you. I’d love to hear from you.